Pink Ribbons, Inc.

Pink Ribbons, Inc. (2011)

Capitalizing on hope.

  • Genre: Documentary
  • Release Date: 2011-09-11
  • User Rating: 6.5/10 from 10 ratings
  • Runtime: 1h 37min
  • Language: English
  • Production Company: ONF | NFB
  • Production Country: United States of America, Canada
  • Director: Léa Pool
star 6.5/10
From 10 Ratings
7.3

Summary

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

Pink Ribbons, Inc. Trailer

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  • Samantha King

    as Herself
  • Barbara Brenner

    as Herself
  • Barbara Ehrenreich

    as Herself
  • Nancy Brinker

    as Herself
  • Susan Love

    as Herself
Directing Léa Pool Director

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